The Workflow
Documented. Repeatable.
Tracked in GitHub.
Most SEO consultants give you a PDF. We give you a process that runs like a software project: versioned, auditable, and always tied to a data source.
Technical Baseline
Before any content or strategy work, we establish where the site actually stands technically.
- Full crawl with Screaming Frog / Sitebulb
- CrUX Core Web Vitals audit (LCP, CLS, INP)
- Indexability and canonicalisation review
- Structured data and schema audit
- Redirect chain and 404 mapping
- Robots.txt and XML sitemap audit
Data Infrastructure
We verify and, where needed, build the tracking stack that gives us reliable signals to work from.
- GA4 event audit — conversion tracking verified
- GSC property verified, sitemap submitted
- GA4 ↔ GSC link confirmed
- BigQuery export connected (GA4 raw data)
- Ahrefs / Semrush project configured
- Baseline metrics snapshot saved to repo
Opportunity Mapping
What's the real gap between where you are and where you should be? This step finds it with data.
- Keyword universe research (seed + AI-assisted expansion)
- Current ranking inventory from GSC + Ahrefs
- Competitor top-page analysis (traffic, intent, gap)
- SERP intent check for every target cluster
- Prioritised opportunity list by effort vs impact
Content Architecture
We map how content should be structured to build topical authority, not just collect individual rankings.
- Topical cluster design (hub + spoke)
- URL and IA architecture review
- Internal linking strategy and anchor text plan
- Content brief templates for each cluster
- Cannibalisation audit and consolidation plan
Implementation
Recommendations don't rank. Pages do. This step is about getting changes live and tracking them.
- Fix prioritisation: P0 (blocking) → P1 (high) → P2 (low)
- All tasks tracked in GitHub issues or Linear
- Implementation verified against original brief
- Pre/post crawl comparison
- GSC validation requested on critical pages
Measure & Iterate
Monthly review of what moved, what didn't, and what the next 30 days should focus on.
- Monthly reporting dashboard (GSC + GA4 + Ahrefs)
- Ranking movement tracked for target clusters
- Traffic and conversion attribution review
- Next-cycle priority adjustment
- BigQuery cohort analysis on organic sessions
A Note on Transparency
What's shown. What's proprietary.
The six steps above represent the framework. The scripts, prompts, and BigQuery queries underneath them are proprietary — that's where the speed advantage lives.
What you get as a client is the output: audits, briefs, reports, and recommendations that are faster, deeper, and more data-accurate than what you'd get from a standard consultancy.
Talk Through the Process →