Case Studies

Results, not decks.

Anonymised at client request. Numbers are real. Context is included so you can judge whether the situation maps to yours.

E-commerce D2C — Consumer Goods

+320% organic sessions in 14 months

The Problem

Technical site issues and unstructured collection pages were suppressing crawlability. The brand had product depth but no content architecture to capture category-level intent.

The Approach

  • Full technical audit: 140+ critical fixes identified and prioritised
  • Collection page architecture rebuilt across 60+ categories
  • Structured data implemented site-wide (Product, BreadcrumbList, Review)
  • Content cluster built around high-volume category keywords

Results

+320% Organic sessions (12 months)
+180% Organic revenue (14 months)
#1–3 Rankings for 40+ target terms

Client anonymised at their request.

SaaS B2B SaaS — Project Management

0 to 18,000 organic sessions/month in 11 months

The Problem

New product with zero organic footprint. Needed to build topical authority from scratch against entrenched competitors with 5+ years of content.

The Approach

  • Topical cluster strategy across 8 core themes
  • Programmatic SEO pages for long-tail keyword sets
  • AI-assisted content scaling (50+ pieces, all human-reviewed)
  • Link building through original research and product PR

Results

18k/mo Organic sessions at month 11
340+ Keywords ranking in top 10
4x Trial signups from organic (vs month 1)

Client anonymised at their request.

Publisher Media — Finance & Investing

Core Web Vitals overhaul: LCP cut from 8.2s to 1.9s

The Problem

Poor CWV scores (LCP: 8.2s, CLS: 0.42) on mobile were suppressing rankings for high-competition finance keywords. Publisher relying on display revenue needed both traffic and engagement improvements.

The Approach

  • Full CWV audit across top 200 traffic pages
  • Image delivery overhaul: WebP conversion + lazy loading
  • Third-party script audit: 11 non-essential scripts removed
  • Layout shift fixes across ad placements and above-fold elements

Results

1.9s LCP (mobile) — from 8.2s
0.04 CLS — from 0.42
+28% Top-3 rankings 6 months post-fix

Client anonymised at their request.

More case studies pending client sign-off.

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