Services
Focused on the work
that actually moves rankings.
No retainers padded with deliverables that don't matter. Each engagement is scoped around what your site actually needs.
Technical SEO
Crawlability, indexability, site architecture, Core Web Vitals, structured data, hreflang, and internal linking. The foundation everything else depends on.
Typical deliverables
- Full technical audit with prioritised fix list
- CrUX CWV baseline and remediation plan
- Schema markup audit and implementation
- Redirect and canonicalisation audit
- Log file analysis (where available)
Content Strategy
Keyword research, content architecture, topical authority mapping, and E-E-A-T signals. Content plans built on intent analysis, not keyword density targets.
Typical deliverables
- Keyword universe research
- Content gap analysis vs top competitors
- Topical cluster architecture
- Content brief templates
- E-E-A-T signal audit
SEO Audits
Full-site audits covering technical, content, and off-page factors. Data pulled from GSC, GA4, Ahrefs, Semrush, and CrUX — not just a crawler report.
Typical deliverables
- Comprehensive audit document
- Prioritised issue list (P0/P1/P2)
- GSC + GA4 performance baseline
- Competitor benchmarking
- Implementation roadmap
Content Portfolio Audit
Every URL on your site is either earning its place or diluting it. Google concentrates authority on sites that stay lean and penalises sites that hoard thin, decaying pages. We score your entire inventory on two axes, traffic trajectory and business value, then decide what each page is for.
Typical deliverables
- Full URL inventory scored on traffic trend (16-month GSC) and conversion value (GA4)
- Four-way call on every page: protect, optimise, consolidate, or prune
- Content decay list ranked by recovery upside
- Cannibalisation and thin-content merge plan
- Pruning and redirect map, each removal traffic-risk checked before it goes
- Quarterly re-scoring so the portfolio stays lean as the site grows
Link Building
Earning links through editorial quality, original research, and genuine outreach. No link farms, no PBNs, nothing that creates future algorithm liability.
Typical deliverables
- Backlink profile audit and disavow review
- Competitor link gap analysis
- Outreach campaign strategy
- Anchor text diversification plan
- Monthly reporting on link acquisition
AI-Assisted Research
Competitive analysis, content gap mapping, and opportunity sizing at a scale that manual research cannot match — combined with human judgment at every decision point.
Typical deliverables
- Automated keyword clustering at scale
- Competitor content inventory analysis
- Programmatic SEO opportunity mapping
- SERP intent analysis for target clusters
- Monthly opportunity pipeline updates
SEO Consulting
Advisory retainers for in-house teams and founders who want a senior SEO partner without a full-time hire. Structured around your roadmap, not a generic playbook.
Typical deliverables
- Monthly strategy sessions
- Async review of in-house work
- On-demand audit of specific pages or issues
- Team upskilling on tools and process
- Slack / email access between sessions
Pricing
Scoped per engagement.
Pricing depends on the scope, depth, and timeline of the engagement. I don't publish rates because they don't mean much without knowing what you actually need.
The fastest way to get a number is to tell me what you're trying to solve.