About the Agency

Built by an SEO practitioner,
run like one.

SEO is Marathon is not a full-service agency. It's a boutique practice run by Parth Suba, focused exclusively on SEO for brands that want long-term compounding returns, not short-term traffic spikes.

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— Parth Suba

Parth Suba

Chief SEO Consultant & Founder

I've been working in SEO for 10+ years. In that time I've worked with brands at InVideo, Semrush, Boringmarketing, RankUno, and others, covering everything from technical audits to enterprise content strategy.

I joined #SEOTalk in 2016, India's oldest SEO community, founded in 2012. I started as co-host and have since become co-founder, leading the community. It's still going. That tells you something about my relationship with the long game.

I work with a small number of clients at any given time, so I can stay close to the work instead of delegating it away.

#SEOTalk Co-founderInVideoSemrushBoringmarketingRankUnoBengaluru, India

Philosophy

Why "Marathon"?

SEO is not a sprint

Most clients come in expecting 90-day miracles. The brands that win in organic search are the ones who make consistent investments over 12-24 months and build assets, not just rankings.

Data over opinions

Every recommendation I make is tied to a data source: GSC, GA4, Ahrefs, Semrush, BigQuery, or CrUX. If I can't point to a number, I'll say so before I recommend it.

Process is the product

The workflow I use is documented, repeatable, and tracked in GitHub. That means you can see every deliverable, every decision, and every change — not just the final output.

AI as leverage, not replacement

I use Claude Code, BigQuery pipelines, and Ahrefs/Semrush APIs to do in hours what used to take weeks. But every recommendation is reviewed and judged by a human who understands the context.

Speaking, Press & Community